Inside out: designing transformation around the people living it
How to start from the inside. Understand how the people inside the organisation actually work – their processes, their pain points, their knowledge, their capacity for change – and design the transformation around that reality. Not because internal experience matters more than external experience, but because internal experience determines external experience.
Why change programmes fail when they skip the research
Organisations make expensive structural and workforce decisions without properly researching the people affected. It happens constantly, across every sector, and the pattern is remarkably consistent.

